关于我们

Nebula Brands
奈百勒

Established in 2021, Nebula Brands, as the first and leading Amazon brand acquisition group in China, has been expanding the global presence of domestic products through a model based on capital acquisition and brands operation. We boast rich experience in providing financing services for cross-border e-commerce players, strong capacities for global fundraising, systematic brand operation, and an advanced integrated platform built on data-driven decision-making. All these advantages enable Chinese manufacturers to unleash their strength in terms of product quality and the supply chain, while allowing brands to transition from the singular pursuit of sales to brand building.

我们的团队

  • Guided by the key principles of maximum efficiency and optimized performance, Nebula Brands has built teams worldwide, including a brand center in Beijing, a supply chain center in Shenzhen, and a liaison center in North America. With this structure, we can integrate our advantages, namely domestic teams in brand operation and supply chain and overseas teams focused on localization, which in turn boosts the growth of acquired brands. We have pooled together talents from different industries, who formerly held core positions on major e-commerce platforms (Amazon, Wayfair, and JD.COM), well-known global financing groups (Goldman Sachs, DC Advisory, and Standard Chartered Bank), and leading tech companies (Microsoft, Lenovo and NetEase). In addition, we enjoy a powerful alumni network that encompasses the University of Pennsylvania, University College London, University of Manchester, Wuhan University, University of Liverpool, University of Sydney, Harbin Institute of Technology, etc. We also embrace a global vision and offer rich resources for investment and financing services, e-commerce, supply chain, branding, and IT support.
  • Hardys Hu
    Former Head of Wayfair Supply Chain, a PaaS expert

    Co-founder

  • William Wang
    Former Head of Integrated Marketing Department at Lenovo

    Co-founder

  • Ryan Ren
    Former CEO of a listed company, a serial entrepreneur

    Founder

我们的宗旨

  • Nebula in Chinese means a giant cloud of dust and gas in space, and nebulae are regions where new stars are beginning to form.
  • Nebula Brands aims to expand the global presence of domestic consumer brands and assist Chinese brands on Amazon in expanding their development scale, while also enhancing their global influence, consistent with Nebula’s own branding.

常见问题

What is the Nebula Brands acquisition process?

Decision-making and transactions at Nebula Brands happen fast, with the fastest period from project kick-off to deal-closing being as short as 25 days. The specific processes include one-on-one communication, confidentiality agreements, pre-acquisition interview, quick quotation, letter of intent, due diligence, acquisition agreement, transaction fund custody, asset transfer and payment of acquisition fees to the seller. Nebula Brands provides sellers with efficient decision-making, delivery and transaction processes.

Does my brand meet the acquisition requirements of Nebula Brands?

Nebula Brands’ acquisition targets include Chinese brand sellers who rank high and have stable performance in Amazon’s subcategories. Brands with a product life cycle that is not easily affected by the market environment are Nebula’s preferred choice, as well as those products which have category advantages on Amazon, and those that have the potential for cross-channel and cross-market operations. In terms of product categories, Nebula Brands is currently focusing on outdoor sports, home and leisure, kitchen and catering, maternity and child products, pets, etc. The company has long been optimistic about the development potential of these product categories in the global e-commerce market in the post-epidemic era.

Why sell your brand to Nebula Brands?

Nebula Brands is the first company for large-scale acquisition and brand operation on Amazon in China. Oriented toward the global market, we are able to gather resources and allocate them reasonably by leveraging its rich experience in cross-border e-commerce financial services. Relying on its strengths in brands matrix and scale operation, Nebula Brands is equipped to provide continuous capital and mature product support for the acquisition of brands. Nebula Brands will pay acquisition fees to brand owners and share the additional benefits of future brand operations with the original brand owners. After selling your brand to Nebula Brands, you can begin a journey that will take you even farther.
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